Daewoo Forklifts Georgia
Start-up of the forklift business
A national expansion of the industrial machinery business was encouraged by Korea in the latter part of the 1960s. During that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. started to import assembled forklifts and sell them to large businesses, state-run corporations and the armed forces. During the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The company established sales and service outlets throughout the nation and, after a few years, opened its very own forklift production plant. Quality improvement and product development through continuous technical training were the plant's primary focus.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift industry rapidly increased to 90 percent. By the 1980s, the sales of the company increases and technological improvements had attracted the interest of Caterpillar Industrial Inc., an American company. The two firms entered a joint-venture project in the early 1980s to deal with competition faced by Caterpillar in the United States forklift market. The forklift sales of Daewoo skyrocketed and another plant was built in the year 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts intended for export. During the early part of the 90s, Daewoo went international with a worldwide sales network. New kinds of forklifts were developed as an independent brand name utilizing Korean technology.
Development of new models
Developed in 1998 was the G5 series, the very first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. A lot of durability and performance tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of major components. These centers have acquired worldwide respect.
The G5 series is famous for low environmental impact and operator comfort. The G5 is recognized throughout the world for being reliable, operator friendly and durable. The series rated high amongst customers during after sales, large-scale surveys as part of a consumer-oriented marketing approach for these models.
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